B.B.A. /Batch 2022-25 / Semester VI /Specialization Core Courses :Marketing Management

Fundamentals of B2B Marketing

Catalogue Code: t2466
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Course Code: 0210210613

Fundamentals of Brand Management

Catalogue Code: t2467
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 30
External Marks : 45
Total Marks: 75
Course Code: 0210210612